One of my favorite parts of graphic design is creating motion graphics designs. It is a great interactive tool which can be used to engage with customers on social media or to promote products directly from a website. There are techniques which can be used to elevate simple designs, such as incorporating text path animation. In my example, I created straightforward trim paths for each of the letter shapes. To add variety to the animation, I then duplicated my main text shape and adjusted the stroke and offset.